TechCrunch are reporting that Apple are adding new simplified AR features to iOS14, based on leaked iOS 14 code obtained by 9to5Mac.
Apple moving to power lighter-weight AR experiences rather than just offering the AR Kit infrastructure for developers to build full-fledged apps could create competition for a range of startups and other tech giants. The whole point of augmented reality is that it’s convenient to explore hidden experiences in the real world, which is defeated if users have to know to download and then wait to install a different app for every place or product. Creating a central AR app for simpler experiences that load instantly could speed up adoption.
It’ll be interesting to see whether this makes it into the iOS14 launch, and what we’ll be able to do with it.
